services:

Brand Identity

Web Design

Siobhan founded the UK-based sleepwear brand, The Nap Co, in 2019. Although the business grew significantly in the initial stages of the global pandemic, Siobhan was not getting the traction she really wanted and had bigger goals aside from the e-commerce realm of her business. When Siobhan came to us, she’d received offers from various high street retailers offering to stock The Nap Co in their stores, but none of which felt aligned with her big-picture vision for the brand. The goal was Selfridges; a world-renowned department store known for its host of premium labels.

We worked with Siobhan on a full rebrand project to align The Nap Co with her vision and to build a brand that Selfridges would consider stocking in their stores. Less than a month after introducing the rebrand, Siobhan got the email she'd be dreaming of; an invitation from the sleepwear buyer in Selfridges to discuss bringing The Nap Co into their stores.

Since then, The Nap Co is now stocked in multiple Selfridges stores across the UK and continues to grow in popularity as a firm favourite of influencers and celebrities alike.