Acu Seeds was founded by Giselle Boxer after she was able to overcome debilitating chronic illness through the power of ear seeds; an ancient Chinese medical practice. We worked with Giselle in the pre-launch phase to establish her brand identity and packaging. Within her first year, she generated over £90,000 in revenue, was stocked on the shelves of Selfridges, and recently received 6 offers of investment on BBC’s Dragons’ Den - accepting the offer of entrepreneur, Steven Bartlett.