Your content isn’t converting and you’re constantly questioning if what you’re saying even explains what you do. Let’s fix that.
The SisterBrand Playbook
Get the exact framework we use to turn talented female founders into leaders in their industry, proven to make visibility effortless, content consistent, and dream clients converting your new normal.
“Imogen + her team are truly experts. I launched my new brand and got 60 signups from the very first launch”
Carly Bateman
“I now have consistent £10k+ months, I’ve expanded my team, and I reached my 5-year goal within 6 months of working with SisterBrand”
Millie Davies
Your work is powerful
You’re talented.
You’re showing up.
You’re trying all the right things.
But your results are patchy at best.
You're posting content that feels like a stretch because that's what you've been told will sell, and still...crickets.
You're on stories using templates that promised daily sales, but they aren't delivering.
And you're looking at your offers vs. someone else's who's selling by the dozen and thinking, “why her, not me"
And you’re starting to wonder if it’s you.
It’s not your offer.
It’s not your talent.
It’s that your brand isn’t built to carry the level you’re ready for.
It’s that your message isn’t landing. Your positioning is unclear. And your content is blending into a sea of sameness, so your ideal client is scrolling past.
Your audience isn’t disengaged—they’re distracted.
They need a reason to stop scrolling.
They want to feel something.
And they need to trust that you’re the one.
That’s what The SisterBrand Playbook does.
So you can finally uncover what’s missing in your brand–the version that gets you seen, sought after, and PAID.
Instead of being swallowed in a scroll of sameness.
Don’t let that be you.
Let 2025 be the year it all changes.
“Imogen and her team helped me overcome my fears of scaling up and not making enough money. I’ve since quadrupled my client base in 2 years, moved into my dream office, and have hired a team to help meet demand.”
Claudia Alves
my first business failed
imogen | founder + Strategic lead
My first business failed after I spent years struggling to make sales, second-guessing every move, and burning out from trying to prove myself.
Then I discovered brand strategy, and it changed everything.
This playbook is the exact internal framework we use with our clients to build brands that magnetise dream clients, unlock new levels of visibility, and position you as the go-to.
It’s not fluff. It’s not theory. It’s my lived experience and what I know actually works.
This playbook is how:
I turned a £20k loss after my first business failed into 4x my old corporate salary
I attract, warm, and convert consistent high-ticket clients
I know exactly what to say through my content to be seen, heard, and paid.
I developed a framework and a repeatable system that allowed me to be seen, valued, and paid for my work–by getting clear on who I was, what I brought to the table, and how to show up in a way that made people pay attention.
And now I help other women do the same with results like these:
→ Becca tripled her revenue in 3 months
→ Denée converted 30 high-ticket clients in her very first launch
→ Millie realised her 5-year goal within 6 months
→ Kelly got invited to speak at an industry-leading summit
→ Alex quit her job and became fully booked 2 years in advance
What do these women all have in common?
They stopped waiting to be picked.
They stopped waiting until they felt ‘qualified enough’.
They stopped hiding their brilliance behind a foggy brand and inconsistent content.
They stepped up and said, “Hey, you know what–I’m f*cking great at what I do, and I want the world to know it”.
This isn’t luck.
It’s not about being louder, cooler, or more “together.”
It’s about building a brand that tells the right story and positions you to lead.
And that’s exactly what The Playbook is designed to do.
the results speak for themselves
This is for the woman who:
→ Is tired of playing small online, second-guessing her value, and winging her content.
→ Knows she’s capable of achieving more in her business and is ready for results that reflect her greatness.
→ Is ready to ditch the chaos and build a brand that’s intentional, magnetic, and scalable.
→ Isn’t here to blend in–she’s here to become the one her dream clients think of first.
What’s inside:
What started as an internal document quickly became something I had to share. This playbook began as a behind-the-scenes guide we created for our team to ensure every SisterBrand client didn’t just walk away with a brand that looked good, but one that actually worked.
Inside, you'll find the exact internal system we use to help founders build brands that magnetise dream clients, create standout messaging, and spark content that actually converts.
It’s what we use to help our clients:
→ Go from “good” to undeniable
→ Turn invisible offers into booked-out services
→ Craft content that positions them as the obvious choice
→ Build brands that attract clients itching to work with them
You’ll learn how we:
Uncover what makes a founder magnetic
Shape a message that resonates and converts
Build visibility and trust without burning out
Create content that turns presence into profit
It’s not surface-level fluff. It’s the system behind every brand we’ve built that’s gone on to be recognised, respected, and booked.
Now it’s yours
“I tripled my revenue and got invited to speak on stages at industry-leading events after working with Imogen and her team. They truly changed my business forever”
Becca Laurito
Is this for me?
If you’re done blending in, sitting on your genius, or winging it with content that doesn’t convert—this is for you.
I built this system to bring clarity and consistency to my own brand. Then I started using it with our clients, and the results spoke for themselves.
A magnetic brand isn’t luck.
It’s science.
It’s psychology.
It’s the art of aligning how you show up with the level of impact and influence you’re here to make.
When you do that, you don’t just get seen.
You become unignorable.
This is the foundation high-impact brands are built on.
And it’s ready when you are.